Who Should Attend?
This course is suitable for anyone wanting to start or is using social media in a professional capacity. It looks at the different ways of communicating with your existing and potential clients and the do’s and don’ts of the social media world.
Duration
½ Day
Location
Ipswich / Essex / In-house Availability
Certifications
Provided on completion
Course PDF
View course details as PDFCourse Aims and Objectives
The purpose of this course is to look at the key tools available to improve sales, generate leads and drive traffic to a business website.
By the end of the course delegates will be able to:
- Identify the different social media platforms and understand which ones are appropriate for their business; LinkedIn, Facebook, Twitter, Pinterest, Instagram, Google+ etc
- Set up and manage their own social media accounts
- Use their social media account effectively
- Devise a plan of work that can be implemented into their job role
Course Outline
- Course Introduction
- What is Social Media?
- Analysis of Key Social Networking Sites
- Ways in which social media can assist your Business
- Setting up Company Social Media Accounts
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- Setting up a Meta Business Suite or LinkedIn
- Creating a content calendar
- Tools to use to make life easier (editing, content creation, scheduling)
- Writing your first post and review
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- Which Social Network(s) will work best for your Business
- Managing Social Media, Tracking Brands and Keywords
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- How to read the analytics and insights on each platform
- How to tweak strategy based on the data
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- Action Plan
