Social Media for Business including Cyber Security
Who should attend?
This course is suitable for anyone wanting to start or is using social media in a professional capacity. It looks at the different ways of communicating with your existing and potential clients and the do’s and don’ts of the social media world.
Course Aims & Objectives
The purpose of this course is to look at the key tools available to improve sales, generate leads and drive traffic to a business website.
By the end of the course delegates will be able to:
- Identify the different social media platforms and understand which ones are appropriate for your business; LinkedIn, Facebook, Instagram, TikTok, YouTube and X (Twitter)
- Set up and manage your own social media accounts
- Use your social media account effectively
- Have an understanding of cyber security
- Devise a plan of work that can be implemented into your job role
Course Outline
- Course Introduction
- What is Social Media?
- Analysis of Key Social Networking Sites
- Ways in which social media can assist your Business
- Setting up Company Social Media Accounts
- Setting up a Meta Business Suite or LinkedIn
- Creating a content calendar
- Tools to use to make life easier (editing, content creation, scheduling)
- Writing your first post and review
- Which Social Network(s) will work best for your Business
- Managing Social Media, Tracking Brands and Keywords
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- How to read the analytics and insights on each platform
- How to tweak strategy based on the data
- Introduction to Social Media Security
- Why cyber security matters for social media
- Common threats: phishing, hacking, impersonation, data theft
- Protecting Business Accounts
- Strong password policies & multi-factor authentication
- Role-based access control (who should have admin rights)
- Secure account recovery processes
- Recognising & Preventing Threats
- Spotting suspicious messages and links
- Identifying fake profiles and scams
- Responding to hacking attempts quickly
- Safe Content & Data Management
- Protecting customer data in posts and ads
- Avoiding oversharing sensitive business information
- Secure use of third-party apps and scheduling tools
- Employee Conduct & Reputation Management
- Understanding that online behaviour reflects the company
- Guidelines for respectful and professional engagement
- Avoiding controversial or offensive content
- Escalation process: how to raise issues internally instead of online
- Crisis Management & Response
- Steps to take if your account is compromised
- Communicating transparently with followers after a breach
- Restoring account control and preventing repeat attacks
- Building a Cyber Security Culture
- Staff training and awareness campaigns
- Creating a social media security & conduct policy
- Regular security audits and updates
- Action Plan
Certification
Certificates of attendance will be awarded to delegates upon completion of the course.
Duration
1 Day
Location
We can offer courses on company premises for a maximum of 12 delegates or upcoming open courses in your local area
